Take a look at Amazon and choose a coffee maker without any help – it’s a near impossible task.
The web is your friend – a little Google here, a review or two there, and you’re on your way to a much more informed choice.
Amazon itself carried reviews, but they all see to contradict each other – how can you have one review awarding one star slating a product right next to another raving about it with a five out of five write up? Some people think it’s all a fix, but more likely it’s down to the fact that people don’t know enough about what they’re buying.
A little research can mean that you’re not one of the one star whingers – you’re a five star flyer every time.